Attention Arbitrage

Arbitrage is all that matters in media

Q.  Attention Arbitrage?

Arbitrage, an economic concept of profiting by simultaneously buying and selling in different markets, now references that rarest of commodities

people’s attention.

As defined by Google, a Micro-Moment occurs when people reflexively turn to a device – increasingly a smartphone to act on a need to learn something, do something, discover something, watch something, discover something, watch something, or buy something.

They are intent-rich moments when decisions are made and preferences shaped.

The secret to attention arbitrage is capturing micro-moments through smartphones when they are hyperlocal to you.

Q.  Why is Hyperlocal important?

A.  Brand Awareness

Instead of using outdated sandwich boarding to capture the attention of nearby foot traffic… why not simply notify every Android smartphone of potential customers when they come within 300 feet of your business–about your attention-grabbing offer?

Utilizing location and Bluetooth,
Deliver rich media Ads through
chrome browsers

Proprietary hardware/software technology broadcasts your customized–rich media–notifications of special offers, discounts and loyalty programs to nearby Android smart devices. No longer will foot traffic pass your business without knowing your special incentives.

Request our active case study for
the city of Paris demonstrating an
open rate exceeding 60%
that created up to
40% new customer acquisition!