Q. Attention Arbitrage?
Arbitrage, an economic concept of profiting by simultaneously buying and selling in different markets, now references that rarest of commodities
As defined by Google, a Micro-Moment occurs when people reflexively turn to a device – increasingly a smartphone to act on a need to learn something, do something, discover something, watch something, discover something, watch something, or buy something.
They are intent-rich moments when decisions are made and preferences shaped.
The secret to attention arbitrage is capturing micro-moments through smartphones when they are hyperlocal to you.
Q. Why is Hyperlocal important?
A. Brand Awareness
Instead of using outdated sandwich boarding to capture the attention of nearby foot traffic… why not simply notify every Android smartphone of potential customers when they come within 300 feet of your business–about your attention-grabbing offer?