Local sales can be difficult to measure. What is it that brought a customer into your business? If you don’t have the chance to survey every customer who walks through your door, this can be difficult to connect the dots.
However, if customers are coming in with your promotions from geofencing, you can identify them.
Also, a key metrics made available through geofencing include arrival and departure, dwelling or how long they are in your store, and how often they visit. Together this data adds usable depth to your analytics.