Key metrics via Geofencing

Key metrics via Geofencing

Local sales can be difficult to measure. What is it that brought a customer into your business? If you don’t have the chance to survey every customer who walks through your door, this can be difficult to connect the dots. However, if customers are coming in with your...
What is Geofencing?

What is Geofencing?

CIO magazine defines Geofencing as a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical...