As defined by Google, a micro-moment occurs when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. Micro-moments are intent-rich moments when decisions are made and preferences shaped.
We don’t go online anymore – we live online. And that means customers might be trying to engage with your brand at any moment, expecting an immediate answer. These moments happen all the time and all along the consumer decision journey. And they’re becoming the new battleground for brands – where hearts, minds and dollars are won.
Example: How can you use micro-moments for your brand like Coke did?